Beijing Badass

Tsingato Beer needed an innovative way to educate potential drinkers on how to correctly pronounce their brand name.

Utilising the speech recognition tools built into Webkit based browsers I concepted, designed and built a fun campaign that placed viewers in front of a Triad boss, where they were forced to speak Chinese.

Flash cards based on the classic game Dingbats were created to help users correctly pronounce each word.