Chu Lo
Campaign Activation
Campaign activation for a brand finalist from the BBC's Future Food Stars with Gordon Ramsey.
Chu Lo drinks were looking to boost their profile with a social driven marketing campaign.
The campaign needed to have a super vibrant and eyecatching look that conveyed the drink's Japanese heritage and its sour flavour.
A key target demographic for the brand was the UK gaming community, so much of the content referenced classic video games.