Coco Loco

Both the name and vibrant artwork were inspired by ancient Mayans and Aztecs who revered and drank chocolate during important rituals.

The shapes and pattern work were modern takes on the artwork and carvings of the ancient Mayan and Aztec cultures, combined with a super vibrant colour palette to give the brand a visual punch.

An embossed chocolate treatment was added to build a strong visual association with the product and help consumers understand instantly what it was.

The vibrant chocolate theme was carried through to the cups and pavement signs where the vending machines were located.

High impact animated ads were also created for deployment across social and OOH channels.

The whole brand design system was then created in an interacitve Figma file that could be accessed online in presentation mode, and at the same time be constantly kept up-to-date.