Fentimans
Marketing video art direction
Creating the Fentimans "Crafted for Mixing" series with the twice voted world's best barman.
The high level concept was brought to life through a documentary style interview format that showcased both Schofield's Bar and the key marketing touchpoints for the Fentimans mixer range.
The video was carefully storyboarded with a loose script for Joe to follow, that allowed him the space to use his own words appearing more authentic and naturalistic in the final edit.
Short form cocktail videos each featuring a different mixer from the range were also created, supported by photography for the #craftedformixing social campaign.
