Flovatar is a next generation digital collectible creator that empowers the end user to create their own custom NFT character based on the Flow blockchain.
Over 900 custom animated illustrations of body traits, clothing and accessories means there are over 10 Billion possible character combinations.
The brand identity was designed to be fun and fresh with an appeal to both Web 3 enthusiasts and comic fans alike, distinctly recognisable from the logo mark alone.
User created characters were incorpoarted into a 20 episode story that was delivered in illustrated podcast format.
The story entitled Flovatar - A Dust Odyssey was delivered across a number of different streaming platforms including Spotify and Apple Podcasts.
The website includes an active marketplace where users can buy and sell minted characters as well as different accessories via their connected crypto wallets.
The Flovatar mobile app included fun AR utilities that allowed users to wear any accessories they owned and to place their own characters in real world environments.