Sportvatar

Sportvatar took the original concept of user composable NFT collectibles to a whole new audience of 100+ million sports fans who were regular readers of Gazzetta dello Sport and Marca newspapers.

The branding identity was developed using a striking colour palette and a logo design based on a simplified version of the head of each cartoon character.

The fully responsive website included an intelligent adaptive layout of the character builder making for an app-like experience on all touch devices.

Over 900 custom illustrations of body traits, clothing and accessories means there are over 10 Billion possible character combinations.

Real characters that customers had minted were featured in promotional full and half-page ads in the Gazzetta dello Sport and Marca newspapers.