Tsingtao
UK Marketing Campaign
Advertising China's biggest exported beer brand to the UK market.
The concept behind the campaign was to reinvent the 8 Immortals from Chinese folklore into modern day inspirational characters.
Art direction for the photoshoot created an overall vibe for each character including fashion and location inspiration.
The campaign embraced the chinese heritage of the brand whilst positioning it as modern and forward looking so as to give resonance with a contemporary UK audience.
