Whitley Neill Gin

The new art direction was inspired by the look of vintage postcards from the 1950s, depicting the international inspiration of the new range of flavours, supported by a new exciting and vibrant colour palette.

The new creative featured in a national OOH campaign across all major metropolitan centres.

The website also underwent a total design refresh aligned with the new artistic direction.

The art direction for social posts was freshened up to align with the new vibrant colorful approach, showcasing the new range of flavours.